{"id":5862,"date":"2021-03-28T13:57:11","date_gmt":"2021-03-28T13:57:11","guid":{"rendered":"https:\/\/www.autonom.ro\/blog\/?p=5862"},"modified":"2023-03-07T14:04:30","modified_gmt":"2023-03-07T14:04:30","slug":"o-companie-de-poveste-sau-povestea-unei-companii-de-succes","status":"publish","type":"post","link":"https:\/\/www.autonom.ro\/blog\/o-companie-de-poveste-sau-povestea-unei-companii-de-succes\/","title":{"rendered":"O companie de poveste sau povestea unei companii de succes"},"content":{"rendered":"

30 de ani de activitate, 30 de ani frumo\u0219i, 30 de ani de evolu\u021bie, 30 de ani de prietenii, 30 de ani de cariere, 30 de ani de pove\u0219ti de via\u021b\u0103, 30 de ani de parteneriate, 30 de ani de bucurii, 30 de ani de experien\u021b\u0103, 30 de ani de provoc\u0103ri, 30 de ani de lectur\u0103, 30 de ani de bancuri, 30 de ani de z\u00e2mbete, 30 de ani de profunzime, 30 de ani de \u00eencurajari, 30 de ani de antreprenoriat, 30 de ani de implicare, 30 de ani de fapte bune, 30 de ani de ma\u0219ini, 30 de ani de repara\u021bii, 30 de ani de produse de calitate, 30 de ani de reinventare, 30 de ani de ini\u021biative, 30 de ani emo\u021bionan\u021bi, 30 de ani plini, 30 de ani de seriozitate, 30 de ani de comunicare, 30 de ani de afacere de familie, 30 de ani de poveste \u0219i de povestit.<\/strong><\/p>\n

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Orice poveste \u00eencepe cu \u201ea fost odat\u0103\u201d \u0219i se termin\u0103 cu \u201eau tr\u0103it ferici\u021bi\u201d. Povestea \u201e\u0218tefan \u0219i Compania\u201d are un \u00eenceput, dar nu \u0219i un final, pentru c\u0103 a fost at\u00e2t de bine construit\u0103, \u00eenc\u00e2t a reprezentat un exemplu \u0219i un model pentru altele, care \u00eei vor asigura perpetuarea.<\/p>\n

S\u0103 ne \u00eentoarcem pu\u021bin la \u00eenceputurile companiei. Martie 1991, la 1 an si 3 luni de la Revolu\u021bie. Atunci c\u00e2nd majoritatea oamenilor erau \u00eenc\u0103 debusola\u021bi \u0219i nu \u0219tiau \u00eencotro s-o apuce, domnului \u0218tefan i-au venit ideea \u0219i curajul de a \u00eencepe ceva pe cont propriu. O privatizare, un termen destul de des \u00eent\u00e2lnit \u00een acea perioad\u0103. O privatizare \u00een domeniul auto.<\/p>\n

\u00cenainte de a relata \u00eenceputurile, s\u0103 povestim pu\u021bin despre doamna \u0219i domnul \u0218tefan. T\u00e2n\u0103ra doamn\u0103 Elena \u0218tefan, \u00een v\u00e2rst\u0103 de 39 ani, era singurul anticar din Piatra-Neam\u021b. Tr\u0103ia \u0219i respira printre rafturile c\u0103r\u021bilor, de unde \u00ee\u0219i lua energia, \u00ee\u0219i dezvolta \u00een permanen\u021b\u0103 cultura general\u0103 \u0219i unde interac\u021biona cu o anumit\u0103 categorie de oameni, cu cei iubitori de lectur\u0103 \u0219i de frumos.\u00a0O doamn\u0103 elegant\u0103, elevat\u0103, de o fine\u021be rar \u00eent\u00e2lnit\u0103 \u0219i cu un suflet enorm, mama a doi copii care aveau s\u0103 devin\u0103 unii dintre cei mai aprecia\u021bi antreprenori din Rom\u00e2nia (fondatorii Grupului Autonom) \u0219i so\u021bia sau \u201ecompania\u201d (a\u0219a cum avea s\u0103 fie cunoscut\u0103 ulterior) domnului Georgic\u0103 \u0218tefan.<\/p>\n

Inconfundabilul \u0219i \u0219armantul domn \u0218tefan s-a eviden\u021biat, \u00eenc\u0103 din copil\u0103rie, prin spiritul s\u0103u antreprenorial. Copil fiind, domnul Georgic\u0103 a g\u00e2ndit o mic\u0103 afacere prin care \u00ee\u0219i \u00eenchiria bicicleta. \u0218i, dac\u0103 ar fi s\u0103 mergem \u0219i mai \u00een urm\u0103, la copil\u0103ria timpurie, vom g\u0103si un b\u0103ie\u021bel care se oferea s\u0103 le conduc\u0103 acas\u0103 pe domni\u0219oarele care veneau la mama lui, pentru a-\u0219i face rochii de ocazie. S\u0103 nu crede\u021bi \u00eens\u0103 c\u0103 le conducea gratuit. Avea grij\u0103 s\u0103 primeasc\u0103, \u00een schimb, m\u0103car c\u00e2te o s\u0103rutare pe obraz.<\/p>\n

D\u0103ruit cu astfel de gen\u0103 de antreprenor, nu i-a fost greu, imediat dup\u0103 Revolu\u021bie, s\u0103 genereze multe idei inovatoare. A ajuns, la un moment dat, s\u0103 aib\u0103 at\u00e2t de multe, \u00eenc\u00e2t a fost nevoit s\u0103-\u0219i achizi\u021bioneze o colec\u021bie generoas\u0103 de p\u0103l\u0103rii, pentru a le mai \u021bine \u00een fr\u00e2u.<\/p>\n

\u0218i, uite a\u0219a, tinerii so\u021bi \u0218tefan se g\u00e2ndesc s\u0103 pun\u0103 bazele unei mici afaceri.\u00a0\u0218i cum putea \u00eencepe o a\u0219a poveste, dac\u0103 nu pornind de la prima dragoste, cartea?! \u0218i unde puteau s\u0103 \u00ee\u0219i a\u0219eze \u201ecartierul general\u201d pentru o astfel de ini\u021biativ\u0103?! L\u00e2ng\u0103 alt\u0103 afacere de acela\u0219i fel, care avea s\u0103 \u00eei provoace \u0219i s\u0103 \u00eei testeze zilnic. Pentru c\u0103, doar \u00eenfrunt\u00e2nd concuren\u021ba, un alt business de acela\u0219i fel, aveau s\u0103 descopere, s\u0103 se descopere \u0219i s\u0103 creasc\u0103. Nu ca F\u0103t-Frumos, \u00eentr-o zi c\u00e2t al\u021bii \u00een \u0219apte, dar armonios \u0219i cu sens. Cu sensul de a da valoare muncii lor \u0219i de a putea transmite \u0219i clien\u021bilor c\u0103 dragostea de carte \u0219i valoarea pe care aceasta o aduce nu este nici superficial\u0103, nici trec\u0103toare \u0219i nici m\u0103car nu se demodeaz\u0103. Iar perioada era una prielnic\u0103, iubitorii de carte lu\u00e2nd cu asalt libraria \u0219i f\u0103c\u00e2ndu-i pe so\u021bii \u0218tefan s\u0103 extind\u0103 afacerea prin deschiderea a \u00eenc\u0103 dou\u0103 puncte de v\u00e2nzare de carte, ceea ce a dus la apari\u021bia primilor 2 angaja\u021bi ai firmei. Iar, mai apoi, cartea s-a v\u00e2ndut \u00een locuri total nea\u0219teptate: pe holurile spitalului, policlinicii \u0219i chiar\u00a0 tribunalului.<\/p>\n

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\u0218i, de\u0219i sun\u0103 a poveste de succes cap-coad\u0103, \u00een realitate efortul a fost unul pe m\u0103sur\u0103: drumuri nenum\u0103rate \u00een c\u0103utarea de titluri demne de oferit clien\u021bilor, implicarea direct\u0103 \u00een v\u00e2nz\u0103ri, \u00een strategii \u0219i dezvoltare. \u0218i viziune \u00een afacere, lucru nemaiauzit \u0219i testat \u00een acele vremuri de \u00eenceput \u00een ale antreprenoriatului.<\/p>\n

Dar \u00een aceast\u0103 poveste avem doi protagoni\u0219ti: unul, doamna Elena \u0218tefan, care tr\u0103ia \u0219i respira carte \u0219i al doilea, domnul Georgic\u0103 \u0218tefan, care tr\u0103ia \u0219i respira antreprenoriat. Pentru c\u0103 pasiunea pentru carte a fost satisf\u0103cut\u0103 \u00eentr-o pia\u021b\u0103 insuficient acoperit\u0103, nu a fost greu de identificat alte nevoi.<\/p>\n

Anii de dup\u0103 revolu\u021bie au fost ani frumo\u0219i, nebuni \u0219i nesiguri. Libertatea c\u00e2\u0219tigat\u0103 cu greu le-a dat oamenilor posibilitatea de a-\u0219i testa idei \u0219i pasiuni, de a se pune \u00een situa\u021bii noi \u0219i provocatoare, iar so\u021bii \u0218tefan nu au stat pe g\u00e2nduri. Economia se dezvolta \u0219i diversifica, oamenii \u00eencepeau s\u0103 prind\u0103 gustul capitalismului.<\/p>\n

Ma\u0219inile, c\u00e2ndva obiecte exotice, \u00eencep s\u0103 devin\u0103 prezen\u021be obi\u0219nuite \u00een peisajul urban, prilej de analiz\u0103 a pie\u021bei \u0219i de \u00eenc\u0103 o idee de pus \u00een practic\u0103: un magazin de piese auto, care s\u0103 deserveasc\u0103 clien\u021bii acestei ni\u0219e. Tot \u00een cadrul aceleia\u0219i companii:\u00a0\u0218tefan \u0219i Compania.<\/em><\/p>\n

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Treizeci de ani de antreprenoriat descri\u0219i \u00een c\u00e2teva r\u00e2nduri, f\u0103r\u0103 s\u0103 ui\u021bi ceva sau s\u0103 nedrept\u0103\u021be\u0219ti altceva, pare o treab\u0103 greu de f\u0103cut. A\u0219a \u0219i este. Iar dac\u0103 iei dou\u0103 pasiuni, cartea \u0219i ma\u0219inile, \u0219i \u00eencerci s\u0103 le combini, nu pare c\u0103 are s\u0103 ias\u0103 vreo mare chestie. Dac\u0103 mai adaugi \u0219i alte ingrediente, ca papet\u0103ria \u0219i articolele gospod\u0103re\u0219ti, iar apoi adaugi un service auto treaba-i gata. \u0218i vine realitatea care ne arat\u0103 c\u0103 un astfel de \u201emariaj\u201d chiar exist\u0103 \u0219i func\u021bioneaz\u0103. De 30 de ani, c\u00e2t o via\u021b\u0103 \u00een doi, c\u00e2t un viitor ori c\u00e2te 30.<\/p>\n

Iar \u00eentr-o zi, pe c\u00e2nd se afla \u00een vizit\u0103 \u00een America, acolo unde fiul s\u0103u, Marius, \u00ee\u0219i f\u0103cea studiile, au \u00eenchiriat o ma\u0219in\u0103 pentru o c\u0103l\u0103torie, iar domnul \u0218tefan a fost uluit de-a dreptul de faptul c\u0103 cineva a avut \u00eencredere s\u0103 le dea ma\u0219ina. Ca un flash, \u00eenchirierea bicicletei i-a ap\u0103rut \u00een minte \u0219i totul a c\u0103p\u0103tat sens. Dar acum vremurile s-au schimbat, iar oamenii au g\u0103sit un nou mijloc de deplasare mai rapid\u0103: ma\u0219ina. \u0218i te g\u00e2nde\u0219ti s\u0103 supline\u0219ti \u0219i aceast\u0103 nevoie. Rezultatul?! Chiar func\u021bioneaz\u0103. La nivel local \u00eens\u0103 lucrurile nu aveau s\u0103 se dezvolte prea mult \u00een aceast\u0103 direc\u021bie, iar ideea chiar era una c\u0103reia s\u0103 \u00eei acorzi aten\u021bie.<\/p>\n

\u00centre timp copiii crescuser\u0103, se formaser\u0103 la cele mai prestigioase \u0219coli \u0219i p\u0103reau preg\u0103ti\u021bi s\u0103 se arunce \u00een lumea antreprenorilor. Bine zis \u0219i inspirat f\u0103cut: 15 ani mai t\u00e2rziu, compania de \u00eenchirieri auto din Piatra Neam\u021b, Autonom, devine lider na\u021bional \u00een servicii de mobilitate, cu un parc auto de 9000 de ma\u0219ini \u0219i acoperire pe \u00eentreg teritoriul Rom\u00e2niei, dar \u0219i cu prezen\u021b\u0103 interna\u021bional\u0103 \u00een Ungaria \u0219i Serbia.<\/p>\n

Da, este o poveste de succes, care a trecut proba timpului \u0219i care a fost g\u00e2ndit\u0103 \u0219i \u00eendreptat\u0103 spre viitor. Pentru c\u0103 \u00eentr-acolo s-au \u00eendreptat toate ac\u021biunile \u0219i scopurile antreprenorilor no\u0219tri. Iar \u00een spatele pove\u0219tii se g\u0103sesc \u00eenc\u0103 \u0219i mai mul\u021bi oameni, care au crezut \u0219i pus um\u0103rul zi de zi pentru ca aceast\u0103 poveste s\u0103 se \u00eent\u00e2mple, \u00een fiecare zi mai frumos. Iar grija pentru oameni a familiei \u0218tefan le-a adus angaja\u021bi loiali, mul\u021bumi\u021bi \u0219i ferici\u021bi. \u0218i nu sunt cuvinte mari, dac\u0103 ne g\u00e2ndim c\u0103 \u00een toate companiile grupului sunt \u0219i ast\u0103zi oameni care sunt de la \u00eenceput acolo: de 30, de 20 sau de 15 ani. Iar nou-veni\u021bii nu fac dec\u00e2t s\u0103 se \u00eendr\u0103gosteasc\u0103 de acest loc, pentru c\u0103 este unul ideal de cre\u0219tere, de \u00eenv\u0103\u021bare \u0219i de dezvoltare personal\u0103.<\/p>\n

Pornind de la dragostea de carte \u0219i de \u00eenv\u0103\u021bare, aceast\u0103 afacere de familie s-a dezvoltat de la an la an, diversific\u00e2ndu-se \u0219i \u00een alte domenii, dar niciodat\u0103 uit\u00e2nd de baza form\u0103rii noastre: educa\u021bia. \u0218i, firesc, dac\u0103 ai succes trebuie s\u0103 pui la r\u00e2ndu-\u021bi um\u0103rul \u00een a-i ajuta \u0219i pe ceilal\u021bi care nu au acces la cel mai important \u201emotor\u201d al devenirii lor \u2013 \u0219coala \u0219i accesul la educa\u021bie. \u00cen acest fel a luat na\u0219tere, \u00een anul 2012, Funda\u021bia Autonom, care are ca principal scop implicarea \u00een educa\u021bie, sub toate formele ei. Iar to\u021bi angaja\u021bii grupului de firme sunt voluntari \u00een aceast\u0103 ini\u021biativ\u0103, tr\u0103ind \u0219i experiment\u00e2nd zilnic ceea ce numim simplu \u201ea d\u0103rui\u201d. Timp, cuno\u0219tin\u021be, bani, empatie \u0219i iubire.<\/p>\n

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30 de ani de activitate, 30 de ani frumo\u0219i, 30 de ani de evolu\u021bie, 30 de ani de prietenii, 30 de ani de cariere, 30 de ani de pove\u0219ti de via\u021b\u0103, 30 de ani de parteneriate, 30 de ani de bucurii, 30 de ani de experien\u021b\u0103, 30 de ani de provoc\u0103ri, 30 de ani de […]<\/p>\n","protected":false},"author":2,"featured_media":5867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1920],"tags":[],"class_list":["post-5862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autonom-in-presa"],"yoast_head":"\nO companie de poveste sau povestea unei companii de succes - Blog Autonom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autonom.ro\/blog\/o-companie-de-poveste-sau-povestea-unei-companii-de-succes\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O companie de poveste sau povestea unei companii de succes - 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